The name HiPP, as long as we can remember, is associated with infant formulas. But since when are HiPP milk formulas available?
Claus HiPP: Not many people know that we have been producing milk formulas for more than 50 years. For more than 30 years, we have been able to offer organic quality milk formulas. And, of course, mothers can be sure that the care given in production is the same as they are used to with the organic baby food jars.
Why do you use organic milk?
Claus HiPP: Milk is the most important ingredient in baby formula. That's why it's important to know where the original milk comes from and how the cows were fed. Our dairy cows are kept in species-appropriate conditions and only graze on straw, grass and grain from their own farm. Genetically modified foods in the food chain are generally excluded on organic farms.
Organic quality is not only good for our products, but also, by not using sprays and other chemicals, we contribute to the protection of the environment. An environment in which our children are growing up.
Why did HiPP choose organic quality for its milk formulas?
Claus HiPP: Focusing on babies is a big responsibility. In line with our 50 years of organic tradition, we decided to also use strictly controlled organic milk in our baby formulas. Of course, this is somewhat more expensive than normal milk, which often discourages other manufacturers, but I can assure you that it is really worth it.